Collection MONOLITH

Monolith began not as an object, but as a question. What would it look like to create something that doesn’t already exist? Not simply new in form, but new in presence - something that quietly shifts the environment around it. We weren’t interested in trends. We were interested in essence.The kind of object that feels like it has always belonged, and yet nothing like it has ever been made. Our model team challenged themselves to step outside conventional thinking. We wanted to design something that doesn’t fit into categories - not furniture, not sculpture, not product, but something between. The desert became a symbolic space for us - a place of silence, of utopia, of reflection. And in that silence, we imagined a monolith. A sunbed, yes, but more than that - a structure. A statement.







The idea of reflection guided us, both metaphorically and literally. We became obsessed with materials that bounce light. Polished metal, glass, chrome - surfaces that change depending on the sun, the sky, the hour. In this way, the pieces never stay static. They evolve. They become part of the environment. We paired softness with strength - cotton with steel, volume with geometry. This contrast became our signature. We didn’t want comfort to cancel out clarity. We didn’t want softness to erase sharpness. We wanted them to coexist.

The choice of materials mattered deeply. Not just for how they look, but how they last. Long-lasting materials are part of our story. They stand against waste, against short-lived trends. Our sunbeds are meant to age well, to stay relevant, to feel timeless. Even in a future we can’t yet see.

Monolith is not loud. It doesn’t compete. It rests. It reflects. It’s bold in form, but calm in voice. We believe that’s where real beauty lives. We imagined utopia not as perfection, but as simplicity. Simple life. Simple forms. This collection was born in that place. Not in the noise of design, but in the quiet after it.

That is how The Project MONOLITH began.